Decision Making - The Ledger

1950s illustration of a man in a white shirt and tie signing a blank document at a desk, two smiling colleagues seated beside him, city skyline painting visible on the wall behind them.

people first

The Cost of Yes

Every yes is a transaction. Most people skip the fine print. Here's what that cost me, and what finally made me say no.

1950s illustration of a man in a white shirt and tie raising his hand to decline entering a crowded meeting room, turning toward an open office hallway leading to bright daylight.

people first

The Power of No

We say it apologetically. We over-explain it. We soften it until it means nothing. But every no returns something, and the right one returns everything.

A overflowing business card holder on a mahogany desk, each card bearing a different company name, while a suited hand reaches in to add one more.

Entrepreneurship

The Myth of the Serial Entrepreneur

What the startup world won't tell you about the people it celebrates most