The ship needs a captain on the bridge. But the captain on the bridge needs to be looking at the right things. Spend the 55 minutes. Define the problem. Check for the parachute. Then the five minutes of solution becomes obvious.
Business Philosophy
You've built an elaborate job that's holding your own company hostage. You wanted freedom. You built a prison.
breakthrough
"If you know the radius of a person's knowledge, you know the circumference of their thoughts." ~Dr. Drake Dudley
Business Strategy
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win. ~Sun Tzu
brand-strategy
Southwest Airlines ended its 54-year "bags fly free" policy on May 28th, 2025, trading a vision that inspired loyalty for a business model that generates revenue and in doing so, committed the fastest way to ruin a historic brand: betrayal.
breakthrough
We wear our habits as surely as we wear our skin. Understanding the connection between identity and behavior is the key to lasting change.
luxury-hospitality
Modern luxury has nothing to do with price tags and velvet ropes. It's about designing spaces where people finally feel allowed to be themselves.
Community
On loneliness, belonging, and the quiet rebellion of spaces that remember what it means to be alive together
We live and die by our people, yet built an industry on their instability. Time to pay living wages and let sincere generosity breed generosity.
breakthrough
Most brand experiences are forgotten within hours. Some stick for decades. What makes the difference?
breakthrough
We confuse easy (familiar, low effort) with simple (few moving parts). This creates complexity debt that compounds. True simplicity requires ruthless subtraction.
Why we can't see our own blind spots (and what to do about it)