breakthrough
The Geometry of Thought
"If you know the radius of a person's knowledge, you know the circumference of their thoughts." ~Dr. Drake Dudley
neuroscience
breakthrough
Habits, Identity, and the Cybernetic Self
We wear our habits as surely as we wear our skin. Understanding the connection between identity and behavior is the key to lasting change.
breakthrough
The Andes Mint Solution
Most brand experiences are forgotten within hours. Some stick for decades. What makes the difference?