breakthrough
Habits, Identity, and the Cybernetic Self
We wear our habits as surely as we wear our skin. Understanding the connection between identity and behavior is the key to lasting change.
breakthrough
breakthrough
The Andes Mint Solution
Most brand experiences are forgotten within hours. Some stick for decades. What makes the difference?
breakthrough
Simple ≠ Easy
We confuse easy (familiar, low effort) with simple (few moving parts). This creates complexity debt that compounds. True simplicity requires ruthless subtraction.
physics
The Physics of Breakthrough: Why Small Actions Create Exponential Results
Each hammer blow transmits energy into the stone's molecular structure, accumulating in an invisible reservoir. The breakthrough isn't caused by the final blow; it's the inevitable release of all that stored energy reaching critical mass.